You will be surprised to know that colors influence 85% of shoppers’ purchase decisions and have the potential to increase brand awareness by 80%. But first, let’s find out what a color wheel is and why you should care about it. That’s none other than Isaac Newton (yes, the gravity guy). Before I tell you everything about colors in design, let’s thank the person who explained the science behind color schemes by introducing the color wheel. Earlier, I used to go through a series of hits and trials while selecting colors for my designs until I stumbled across the secret of color theory.
I am not an artist, but I know why some color combinations work while others don’t. The artist indeed brings magic with the colors. The artist is the hand that plays, touching one key or another, to cause vibrations in the soul.” – Wassily Kandinsky “Color is the keyboard, the eyes are the harmonies, the soul is the piano with many strings.
